Crime and Punishment vs. The Stranger - 1438 Words

Throughout the novels Crime and Punishment by Fyodor Dostoevsky and The Stranger by Albert Camus, sun, heat, and light play a significant role in the development and understanding of the novel and the characters in it. Upon the initial reading of The Stranger, the reader may have a general acknowledgment of a relationship between the novel’s protagonist, Mersault, and the sun and heat, either proceeding or following one of the novels significant events. What is harder to understand on the first read, is the reason why this is important and what it means. On the opposite side of the field is Crime and Punishment. The imagery relating to weather and heat have an obvious connotation and importance, as they generally appear before an important†¦show more content†¦One of the most noteworthy and climactic event in The Stranger is when Meursault meets the Arab on the beach. â€Å"The Arab drew his knife and held it up to me in the sun. The light shot off the steel and it was like a long flashing blade cutting at my forehead. At the same instant the sweat in my eyebrows dripped down over my eyelids all at once and covered them with a warm, thick film. My eyes were blinded behind the curtain of tears and salt. All I could feel were the cymbals of sunlight crashing on my forehead and, indistinctly, the dazzling spear flying up from the knife in front of me. The scorching blade slashed at my eyelashes and stabbed at my stinging eyes. That’s when everything began to reel. The sea carried up a thick, fiery breath. It seemed to me as if the sky split open from one end to the other to rain down fire. My whole being tensed and I squeeze my hand around the revolver. The trigger gave.† (Camus 59) The sun plays an incredibly significant role in this paragraph, for it is the instigator and beginning of the conflict. Because of this heat, Meursault’s judgment is clouded and he makes a rash decision that changes his life. The line about the sky splitting open and raining fire down upon him suggests that he subconsciously feels confusion about not grieving at his mother’s funeral. If the sun had not made an appearance that day on the beach, it can be safely concluded that Meursault would not have killed the Arab. But because it was there, it pushedShow MoreRelatedCrime and Punishment vs the Stranger Essay1229 Words   |  5 PagesThe novels The Stranger by Albert Camus and Crime and Punishment by Fyodor Dostoevsky are both murder novels that explores the inner thoughts of the killers. Camus and Dostoevsky wrote novels that portrays a young man committing murder and how the young man faces the consequences and deals with the horrible crime the which he has committed. 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Ultrasonic Pulse Velocity and Strength Development of Fly Ash Concrete Free Essays

Upon this survey it is shown that the UPV and strength development, severally, with the age of the concrete havingdifferent fly ash. Both increase their strength with age. At the same age, both UPV and the strength of concrete with low per centum fly ash are higher than those with high per centum fly ashmainly because of the denser construction of concrete with lower fly ash, thisindicates that concrete with high fly ash at the age of 1 yearss has a UPV of approximately 89 % of that of 30 yearss, but the strength is merely approximately 60 % concrete becomes ill-defined when age and mixture proportion is taken into consideration at the same time. We will write a custom essay sample on Ultrasonic Pulse Velocity and Strength Development of Fly Ash Concrete or any similar topic only for you Order Now This observation suggests that it is be better to individually see the consequence of age and mixture proportion on UPV and strength relationship It was concluded that the relationship between the Ultrasonic Pulse Velocity ( UPV ) and compressive strength of concrete every bit good as to understand the influence of the mixture proportion and the age of concrete on the relationship between UPV and compressive strength. Specific decisions are as follows: The UPV and strength growing rates of high and low per centum offly ash concrete have a important difference at an early age. As a consequence, to clearly specify the relationship between UPV and the strength of concrete with different mixture proportions, it is necessary to extinguish the intervention caused by the different UPV and strength growing rates of concrete at early ages. The equations obtained from the simulation curves can be used to find the mortar strengths of the howitzer mix proportions. 1.1 Sorptivity Test Based on the ASTN C 1585-04 criterion sorptivity trial is concerned with measuring of the rate of soaking up of H2O by hydraulic- cement concrete. Therefore this trial is focused on measuring the lastingness and strength of fly ash howitzer relation to sorptivity. Research shows that in civil technology quality howitzer or concrete is associated with good compaction strength every bit good as reduced degrees of sorptivity obtained through efficient casting and hardening. ( Ho et al. 1989 ; Ho A ; Lewis, 1988 ) .With most building stuffs being porous, suction of wet and motion belongingss of such stuffs have been established to be the primary cause of many civil technology jobs such as corrosion, procedure of wetting and drying etc. this prompted research focussing on the undermentioned critical parametric quantities: capillary action potency, H2O diffusivity and hydraulic conduction. To accomplish the aim, sorptivity proving method that involves a uni-directional H2O soaking up from the samples was adopted. Based on this method, specimen cumulative sum of H2O absorbed is related to the square root of the clip consumed therefore set uping the following relationship ( Hall, 1981 ) ; I = S* T0.5 where S = sorptivity T0.5= clip taken ( elapsed ) Therefore sorptivity can be assessed and evaluated through capillary action measurings. This is achieved through finding the rate of stuff soaking up topic to its homogeneousness constituents. During the experimental procedure, both H2O and superplasticizer were utilized as trial fluids. Therefore, the casted regular hexahedron samples were so placed or immersed in H2O for a period of 30 yearss bring arounding after which the specimens ( sized 50 mm * 50 millimeter ) were dried in an oven for over 72 hours in temperatures of 85 Â °C. The measure of H2O gripped by the samples ( specimens ) in a clip frame of 30 proceedingss was determined through the procedure of weighing the specimens utilizing a top pan balance weighing up to 0.1 milligram. The truth of the consequence obtained is ensured by pass overing off surface H2O on the specimen utilizing a dampened tissue and each deliberation operation for single specimen was done within 30 seconds. The consequence obtained is evaluated utilizing sorptivity relationship equation illustrated below ( Hall A ; Tse, 1986 ) ; I = S* T0.5 Therefore S=i/ t? Where ; S= rate of sorptivity ( in millimetres ) t= clip taken ( in proceedingss ) I = ?w/Ad ?w = difference in weight obtained = Wi-Wd Wd = the dry weight of the oven prohibitionist ( in gms ) Wi = weight of the regular hexahedron submergence specimen after 30 proceedingss soaking up of H2O ( in gm ) . Figure 13: Sorptivity 1.2 Water Absorption Figures ( 11, 12, and 13 ) identifies and presents the waterabsorption values for 1, 7, and 30 yearss for assorted mixtures. It is shown that when the fly ash is acquiring finer, the rate of H2O soaking up is lower. Furthermore, the higher the fly ash/ cement ratio, the no nothingnesss for the H2O to sip through to increase the weight of the regular hexahedrons ( Prinyaet al. , 2005 ) . Lower the rate of H2O soaking up. This is because when the volume of fly ash is increasing, it will make full the nothingnesss, increasing the denseness and hence be forestalling H2O soaking up ( Prinyaet al. , 2007 ) . Figure 14: Hardening age One twenty-four hours Figure 15: Curing age Seven yearss Figure 16: Curing age 30 yearss Due to there being a limited experimental probe refering the H2O soaking up andsorptivityof howitzer, the undermentioned observations are made sing the opposition of partly replaced Pozzocrete1:3 proportion howitzer. 1.3 Variation of residuary compressive strength with UPV Residual compressive strength of specimens lessenings with addition in UPV. Variation of residuary compressive strength with UPV is shown in Figure 18 0 % specimen which recorded a residuary strength of 12.62 ( MPa ) corresponds to maximum UPV 2381 % ( m/s ) among the three series. In contrast, 45 % specimen with 3132 ( m/s ) UPV maximal residuary compressive strength of 34.02 ( MPa ) . A multinomial tendency line for the relationship curve with corresponding equation gave a value of arrested development coefficient ( R2 ) of 0.9091. Table 4: Relationship between compressive strength and UPV Figure 18: Compaction Strength with UPV 1.4 Residual compressive strength with H2O soaking up A Digital compaction proving machine was employed to find the compressive strength of the specimen at regular intervals. The inside informations of howitzer specimens are given in Table 4 ( below ) Table 5: Water soaking up, compressive strength Increase in H2O soaking up with residuary compressive strength of specimen’s lessenings. Variation of residuary compressive strength with H2O soaking up is show in Figure 19 ( below ) 0 % specimen which recorded a residuary strength of 34.02 corresponds to minimal H2O soaking up 6.30 % among the three series. In contrast, 45 % specimen with 13.57 % H2O soaking up retained minimal residuary compressive strength of 10.47 % . A multinomial tendency line for the relationship curve with corresponding equation gave a value of arrested development coefficient ( R2 ) of 0.9999. Figure 19: Relationship between compressive strength and H2O soaking up. 1.5 Materials 1.5.1 Superplasticizer In concrete mixtures superplasticizer sums with high C fly ash add-on in the sum of 15, 30, and 45 % by weight of the cement content, it is possible to cut down the sum of H2O by 50 % , while utilizing mixtures superplasticizer. The find and innovation of concrete alloies has witnessed enormous development in the building industry. In civil technology, alloies are used to better the belongingss and quality of building concrete in assorted ways ( Ramachandran, 2001 ) . This usually occurs during the blending procedure therefore impacting the building howitzer in the undermentioned positive ways ; Promoting workability of concrete Bettering strength and lastingness of the howitzer Enhance opposition against jobs such as corrosion, freezing and thaw action Increase H2O proofing characteristic in the concrete Superplasticizer is an ingredient alloy used in concrete for assorted intents. The ingredient can be defined as the stuff advancing high degree of cut downing H2O in the concrete ( Csetenyi, Dhir A ; Hewlett, 2002 ) . As a consequence, this stuff enhances the belongingss of building howitzer hence enabling the followers ; It enhances workability rate through increased placing features of concrete during building It minimizes the measure of H2O used in readying of howitzer at assorted ratios therefore advancing strength and lastingness The stuff is environmental friendly as it minimizes on the cement use every bit good as thermic strain ensuing from the procedure of hydration. In this trial, the adoptive superplasticizer is fly ash stuff ( polymer ) which has the belongingss necessary to heighten concrete strength and lastingness ( Spiratos, 2003 ) . Some of the two basic features that this superplasticizer ( fly ash ) stuff has are ; There are high H2O reducing agents in building howitzer They have a self-compacting capableness in concrete 1.5.2 Fly Ash Composed of a non-combustible component of coal compounds, fly ash grains are characterized by glassy spherical ball bearing finer atoms compared to ordinary Portland cement atoms. The atoms are micro-sized mensurating between 0.1Â µm-150 Â µm. The stuff is a pozzolanic and reacts with free calcium hydroxide in the presence of H2O therefore bring forthing Ca silicate hydrate ( C-S-H ) . CSH is the critical constituent that enables bonding of atoms and heightening strength every bit good as guaranting lastingness of gluing in concrete. As a byproduct, wing ash can be obtained assorted beginnings particularly power coevals workss such as Maize Products ( A division of Sayaji Industries Ltd ) Power works. Figure 20: High Carbon Fly Ash ( HCFA ) 1.5.3 Cement For the controlled experiment in this survey, Ordinary Portland Cement ( OPC ) is utilised to enable and help proper comparing consequences. Through the comparing the survey will be able to avail proper grounds on the effects that fly ash has on the building howitzer or concrete as used in civil technology. The OPC used is categorized as of 53 class which conforms to Be: 8112-1989 criterion. A assortment of experimental trials were performed on cement to specify its pertinence in assorted Fieldss such as ecology, environment, economic system, engineering, etc. some of the trials include ; specific gravitation, consistence trials, puting clip trials, compressive strengths, etc. 1.5.4 Water Bing a multi-usable constituent, H2O is a important ingredient of concrete readying in civil technology. Besides enabling possible and proper commixture of the concrete stuffs, it triggers and catalyses chemical reactions between stuffs. However, H2O is composed of chemical substances that may impact the concluding quality of howitzer or concrete used in a building. This is particularly when it reacts with other stuffs bring forthing other compounds that will negatively act upon the quality of howitzer in footings of strength and lastingness among others. In add-on to this the ratio used will besides find the result of the concluding concrete compound. Thus the ratio of H2O cement used is 0.25 and 0.25 for superplasticizer of howitzer. In respect, a mixture of class M25 and M40 conforming to IS 10262:2009 were designed and implemented in the experiment to fix the trial samples. After undergoing casting and H2O soaking up for 30 yearss bring arounding, the 50 millimeter * 50 millimeter cubed specimens were dried for a period of 36 hours at the temperatures of110Â °C until the mass became changeless suggestion for the deliberation procedure. The resulted weight obtained was recorded as dry weight ( Wd ) for specimens. The samples were so placed in H2O at room temperatures for a clip frame of 36 hours after which the specimens were once more weighed and noted as submergence weight ( WI ) . Therefore the per centum of H2O soaking up is given by the formu How to cite Ultrasonic Pulse Velocity and Strength Development of Fly Ash Concrete, Essay examples

Marketing Development of Harvey Nichols †Free Solution

Question: Evaluation of current situation linked to proposed strategic options for international growth, including evaluation of market potential and identification of markets for growth. Answer: Introduction The project reflects on Harvey Nichols a company which is known for its luxury products and offers an ultimate experience in fashion through the products they provide. The project provides an International marketing development for Harvey Nichols for their ninth international store. This includes a summary of the situation analysis for the key aspects of the environment audit for marketing in Singapore. For its 9th store the project makes a critical discussion about the international growth options for Harvey Nichols along with some suggestions for the marketing development for Harvey Nichols. About Harvey Nichols: The company was first established in 1831, Knightsbridge, and since then it has led the way in sourcing the most desirable and cutting-edge designer brand. It has been recognized as one of the premiere luxury brand of UK for fashion retailer (Harveynichols.com, 2015). It is internationally popular for its limited edition of beauty and fashion merchandize, wine and premium food which are award winning. The company has seven stores in Ireland and UK. It has four major stores in Edinburgh, Manchester and Leeds and three small stores in Dublin, Bristol and Birmingham. The latest store has been established in partnership with Qatari Business group in the shopping area of Dohari Business group Types of Product available: Clothing accessories, beauty care, food and wine, brands and gifting both for men and women. Harvey Nichols has its own form of segmentation and strategies (Ameer Willfred Ayomi, 2014). One of the world famous brands is found in Harvey Nichols which means that the customers buying mush have the purchasing power to afford these brands. The following is certain facts about the company: The Target Market: The segmentation of market is made in groups who posses certain similar pattern of buying and has a same type of interest for luxury brands (Armstrong, Adam Kotler, 2011). In case of departmental store the target was the localites which were done according to geographic segmentation. The incomes of these customers have to be within a certain range and based on the division of the population they also sometimes take decision for distribution. The segmentation is done in the following way, Demographic segmentation: The key demographic variable used to segment the market seems to be age, the occupation and the income of the people (Carlsen', Mair Holmes, 2015). Because it promotes stylish designing brand accessories then the target audience must be people who love stylish things. According to many researchers people of the age 25-40 love to have fashionable things mostly, so it can be said that people who belongs in the age group of 25-40 is their prime target. But in that respect it could have been teenagers but the criteria of affordability is a crucial factor (Chernev, 2012). So people with an income level comparatively higher than upper middle class is the right kind of people they target. These people should be luxury loving people and must have the nature of easily accepting changes in fashion (Dakic Fabian, 2010). Harvey Nichols more than being retail is a symbol for social status. The occupational ties are directly involved with the idea of affluent and image conscious individuals. It also attracts customers who have aspiration for fashion (Ernst, Hoyer Rbsaamen, 2010). Geographic Segmentation: geographically they have been able to target people from most of the European countries and the countries form the middle-east where the trade and commerce has been an integral part and has a good ranking in the economic section. Choosing Singapore will be a big decision for Harvey Nichols but there are certain advantages for the company. There are certain reason for geographical segmentation for a company they are wealthier consumer, less competition in the foreign market and easier for cross border trade (Fletcher Crawfor, 2010). Psychological Segmentation: Sometimes the Customers internal desire is considered by the company; according to Harley Nichols they gave special attention to customers who have a preference on buying luxurious items (Glowik Smyczek, 2011). For example in place like Milan famous for Fashion would be preferable for Harvey Nichols, similarly in places like Brazil where people takes a good care of their skin would prefer the beauty products of Harvey Nichols (Harveynichols.com, 2015). Selection of a particular market: Extensive research needs to be done to select potential market for any business. It is a costly exercise for the international marketers as well to confront with diverse market availability. Mainly the company should mainly focus and target to the emerging and growing markets in the food and beverage sector so that the market dynamism can be measured along with the present status as well. Various assessment tools needs to be utilized in this process. Situation analysis: For Harvey Nichols there are certain strength, threats weaknesses and opportunities through which we can analyze the existing potential of Harvey Nichols in the market. Swot analysis: Strength Weakness Pricing power Good management Culture that is innovative The asset leverage The economies of scale The work inefficiencies High burden of debt Technology is quite outdated High labor turnover Supply chain is weak Bad acquisition Opportunities Threats The market is fragmented They have online market facility Encourages innovation Application of new technologies and services. Existing competition The market is mature The currencies are volatile Change in preference of the people The revenue generation is volatile. Through the analysis certain things acts as advantage for Singapore and certain things acts as disadvantage. For Singapore the people have quite a high standard of living and there is an existing competition for Harvey Nichols for establishing their store. It can be better understood with the help of competitor analysis (Harveynichols.com, 2015). Growth Strategies for Harvey Nichols: The Harvey Nichols brand is synonymous with sumptuous food stall and its windows display. There were various growth challenges that were faced by the company. One of those challenges were E commerce activities. The company wanted new e commerce site to be a part of their broader multichannel strategy. They went for launching a new website with Ampersand commerce so that the online offering could be improved. This new website integrates various blog posts into product pages, social media streams, videos etc so that it could attract more customers largely in UK market. Also style advisers were introduced that enabled customers with personalized touch of the online services as well. Competitor analysis In Singapore there are almost 10 shopping malls situated in the Marina Bay, one of the advantage of Singapore is that various sectors had their own region. Like the commercial section is situated far from the entertaining section, the industrial section is far from the commercial section (Kang Leong, 2012). The majority shopping malls are situated in the Orchard at Marina Bay. There are plenty of places to eat, multiplex for watching movies . That place would also be suitable for the company Harvey Nichols. The main competition of Harvey Nichols is with the online websites which helps people to have their accessories and apparels in their home. These brands are the main competitors of Harvey Nichols but their restaurant and wine chain will be able to make a good impression in the market. In order to provide a market for the company Harvey Nichols it is also important to understand the main Ps of luxury commodities that the company sells. They are stated as follows: Pestle Analysis: Political: in the late 1980s Singapore was a state of Single Party. The present Prime Minister is Lee Hsian and the President is Tony Tan and the current ruling party is Peoples action party. Singapore has a democratic rule and the political system is to some extent strict. Singapore is a amiable country and it has extended its hands for trading of any foreign company. The Ministry of Industry and Trade has its aim of making Singapore a global city consisting many talents and its mission is promoting growth of economy. The key task of the ministry is development of industry and expansion of Trade. An agency of MTI is SPRING Singapore where they provide a matching dollar for investment in new companies of Singapore and encourages youths for innovative business. This is quite advantageous for Harvey Nichols because the political system will accept franchisee of the company. Social: Singapore also has the notion of Kia Su followed by the Japanese people which means the fear of losing and hence encourages competition. In order to fulfill their materialistic desire they have the mentality to work hard. Though the population has a majority of Chinese population followed by Malays and then Indian yet they have the freedom to practice their own religion. They have a compulsory primary education system and they have a good number of educated people. They also have a good number of female populations following a good number of branded products for beauty care and accessories. The people are pretty brand conscious. Economical: Singapore has a GDP of US$ 297.941 billion and a per capita income of US$ 55,182 Singapore stands amongst the category of leading Developed countries. Though the country lacks primary products and minerals and gas for exporting their major economical function is processing of goods in nearby lands and transshipping (Kang Leong, 2012). The deep-water harbors are the most important resource of the country. Here the labor is costly and the availability of machinery is high. Singapore seldom had inflationary problems and they maintain a good trading partnership. They have a labor shortage and the government plays a major part in the economic growth of the country. Singapore maintains liberal trading regimes in the world and is one of the least corrupt country in the world (Paliwoda, Andrews Chen, 2012). Technological: The government invested in creative business during 1980s for media, publishing art, textile, design and fashion sector and films. The globalization strategy has made Singapore a production driven economy with the help of technological advancement. Singapore is one of the developed countries that have Wi-Fi networking throughout the country (Perreault, Cannon McCarthy, 2010). Almost every technological and IT sector has made Singapore their preferable destination for technological product launching. The Formula 1 racing is also conducted in the streets of Singapore in Suntech City. The advantage of Singapore being a high technology driven country is that their labors have advanced technological skills (Rayner, 2011). Not only that even the new talents are also advanced with the technological skills. Hence for Harvey Nichols it is easy to access the technological benefits. Legal: The Singapore Government encourages the growth of E-Commerce through legislation and regulations of transparent marketing in specific areas (Mfa.gov.sg, 2015). The business environment needs to support the development and growth of Industry and the economy. The technical infrastructure encourages reliable service of E-commerce since 1988 with the establishment of act of Electronic transactions, the rights of Intellectual property, and the tax issues (Richter, 2012). Singapore is committed to its legal issues and they have different channels for cooperating with the foreign jurisdictions guided by the global norms and standards. Environmental: Singapore is very much environment conscious, the country is one of the cleanest countries in the world and they encourage people to keep their city clean (Rubera, Chandrasekaran Ordanini, 2015). Around the 1960s the country faced a problem of water pollution and since now also they have a major water crisis for which they get their water supplies from Malaysia (Sethna, Jones Harrigan, 2013). They encourage in green marketing and they also emphasize on corporate responsibility for the society. Key issues and challenges: The main challenges of opening the ninth store in Singapore are as follows: The acceptability of the customer and their preference over existing brands Competitors strategy and their competitive advantage Strict legal regulation apart from trade. Cost of labor which is expensive Strategic options and recommendations: For expanding business in Singapore what Harvey Nichols can do is invest on Advertisement and promotion. The people of Singapore are very Brand conscious and they are well aware of the International brands (Shaw Koumbis, 2011). In fact there is a place in Singapore which is like a replica of London so people must be well aware of Harvey Nichols. At this situation what Harvey Nichols can do is making people aware of the location of their store (Tesar Kuada, 2012). If their selected location is the Marina Bay then they will be able to attract a number of luxury item buyers who mostly visit there for spending leisure time (Tradingeconomics.com, 2015). Though their prime competitors also situated in those locations yet with a good number of tourist they will be able to make an impact on the customers. Initially they could make offers for their products not necessarily making their product cheap but by Marketing mix for products of Harvey Nichols: Performance: Performance refers to the deliverance of advanced familiarity of a luxury brand at two different levels first, at a level of experience and, second, at product level. At product level, basically it must suit the functional and serviceable characteristic and also deliver on its realistic physical features a recipe of superiority or design brilliant ingredients such as materials, craftsmanship, high quality, precision, unique design, technology, innovation, and extraordinary product capabilities (Zou Fu, 2011). Pedigree: Many Pedigree products have extraordinary history and a prosperous lineage that turn into an indivisible part of the brands inscrutability. This mystique is usually built around the outstanding legendary originator character of the precedent, making up an essential part of the product story and personality of the brand. For instance when customers buy a Chanel product, it is not only due to the product presentation issue, but subconsciously they are also prejudiced by the rich lineage of the brand, the time of mastery and heritage. Paucity: Distribution and over-exposure of luxury brands can cause strength of a luxurious feature. Therefore many brands try t uphold the insight that the goods are limited. One of the example is Burberry which diluted its image of the brand in Britain during 2000 by over-licensing its image as a brand thus dropping its image as a brand whose goods were consumed by the rich. Natural Paucity is activated scarce elements such as the special series or the limited editions to produce false demand and desire. Another divergence within this is the luxury product customization. Persona: The persona of a luxury commodity is largely a consequence of first its idiosyncratic projecting in addition with coherence of its purpose across consumer touch points secondly the brand message through the advertisement. The brand identity in view captures the Products personality emotional values and mystique in a nutshell. The consistent orchestration and the distinct of the identity is a medium for creating the frequent exclusive imagery of the brand, the familiarity and visibility. Public Figures: Traditionally, celebrities or Public figures have been employed as one of the marketing mix in luxury product advertising and they continue to acquire impact, credibility and attention. Public figures like music personalities to film stars from the royal families to ports personalities and even designers. Placement: In branding Luxury commodities the retail is totally about heightening the experience of the consumers brand experience and intensifying the aura of the brand. Therefore the movement of the brand and the branded environment must live the products by arranging clear detailing that involves all attention of the audience. The choice of the location of the store the touch points of the chain that is interacted by the consumers with the sales representative and the impression of the touch points is quite critical in making a unique experience for indulging. Public Relations: The Public relations in luxury products plays a critical role for making the image of the brand by subtly influencing the opinion of the public. In order to do such things a PR is engaged so that they could disseminate the information and the various features of the brand that could not be captured through advertisement. These information are as important as the advertisements states so that they could create emotional value for the brand and a brand personality. That could be with the help of the other Ps involved with luxury brands. Pricing: For every luxury product their pricing is quite significant because it helps to build a perception for the buyers. Generally a customer of luxury brands tends to generate their stature of luxury or their image, by pricing range of the operating brand. Hence it is significant for luxury products to make an appropriate pricing of the operating brand. Hence it is significant for luxury products for pricing the correct charge and will that price should be likely for the consumers to pay and it should also be considered that the value of the brand should not be harmed. There should be enough justification for the customers to go for buying the product. Summary: Through the analysis it can be stated that Singapore will have a good compatibility for Harvey Nichols and the strategy that the Company should use is mainly the market development because the market is new and the segmentation is the elite people with a good income level. References Ameer, R., Willfred Ayomi, M. (2014). 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